Adenia Entrepreneurial Fund I Makes First Major Investment in Moroccan Food Brand Maymana
Adenia Partners is launching a new Adenia Entrepreneurial Fund I (AEF) with its first major investment which is supported by Moroccan food brand Maymana. The launch comes with a total of $180million fund in order to focus on controlling investments in small and lower mid-cap companies across Africa.
For Maymana, this investment will create a new phase of structured growth. As a company that is known for premium Moroccan pastries, bakery products, gourmet groceries, and catering services, the company has built a strong reputation domestically and is increasingly expanding into international markets.
According to Adenia, the partnership is going to emphasize regional growth, operational improvements, and institutional strengthening. The company intends to assist in growing the company while maintaining its reputation and product quality by working closely with Maymana's leadership.
While commenting on the deal, Managing Adenia Partner Stéphane Bacquaert stated that;
Maymana represents the kind of founder-led company that the fund is designed to support: businesses with established local ties and obvious room for expansion. "Adenia sees a growing pipeline of African companies ready for institutional capital to accelerate expansion," he added.
By focusing on SMEs, Adenia is addressing one of the continent’s most pressing challenges like access to growth capital while positioning Maymana for regional expansion and long-term impact. This first investment demonstrates its intent to deploy capital quickly and strategically, reinforcing its reputation as a leading African private equity firm.
About Adenia Partners
Adenia Partners is a leading private equity firm focused on Africa, investing in high-growth companies across the continent. It was founded in 2002, with a strong reputation of supporting businesses in sectors such as consumer goods, financial services, healthcare, education, and telecommunications.
Adenia’s core strategy is to invest in mid-sized African companies with strong fundamentals and help them scale into regional or global players. Unlike short-term investors, the firm takes a long-term, hands-on approach, working closely with management teams to improve operations, governance, and strategic direction.
About Mayama
Maymana is a well-established Moroccan food company which is known for producing premium pastries, traditional sweets, and gourmet food products.
It was founded by Moroccan entrepreneur Naima Berrada Benchakroun, as a small family business into one of Morocco’s most recognized culinary brands. Over time, it has expanded its offerings to include modern pastries, catering services, and a range of packaged gourmet foods, blending traditional recipes with contemporary production techniques.