Adtech Startup Converted Strengthens Egypt’s Digital Economy with Mitcha Acquisition
Mitcha, a well-known online marketplace which is devoted to supporting regional fashion designers in the Egyptian advertising technology market, has been acquired by Converted, a company that is built primarily for AI-driven solutions for developing markets.
This acquisition is a calculated attempt to create a more integrated, data-driven digital commerce within Egypt and its region. Converted, which is a n emerging market market built for ad-tech operation, specializes in tools that assist retailers in turning internet advertising into measurable sales.
With this move, the company aims at increasing its capacity to gain access to connect directly with marketing campaigns to customer behavior. By acquiring Mitcha, it will enhance this goal and also enable brands to better evaluate the financial return on their advertising investment.
According to Hilda Louca, founder and CEO of Mitcha, as part of the deal, she will join Converted as Partner and Executive Director, where she will function as the overseer of strategic partnerships and help drive regional expansion.
While from Converted's founder and CEO, Mohamed Fergany, he claims that the acquisition will help the corporation to help creative talent, audience data analysis, and payment infrastructure into a single digital commerce solution that enables retailers to get verifiable returns on their investment in advertising
More than 300 Egyptian fashion firms and designers currently reside at Mitcha, which gives them a digital platform to market what they produce and connect with clients both domestically and abroad. It is anticipated that integrating this network with Converted's advertising technology will open up opportunities for development for online merchants, retailers, and designers.
About Mitcha
Hilda Louca launched the Egyptian fashion e-commerce site Mitcha in 2018. The platform was developed to help local Egyptian fashion designers by giving them access to a digital marketplace where they can display and sell their goods to clients both domestically and abroad. In order to help independent brands and rising designers become more visible in the fiercely competitive fashion market, Mitcha focuses on promoting them.
By integrating online shopping with designer narratives, Mitcha enables customers to find distinctive collections while promoting localized creativity.
About Converted
Mohamed Fergany established Converted, an Egyptian business focused on advertising technologies. The company creates technology that enables companies to monitor and improve the efficiency of their digital marketing initiatives. Its main goal is to establish a direct connection between online advertising and actual sales, enabling businesses to evaluate the success of their advertising efforts.