Alaan Launches ‘Alaan Sawa’, Pledging AED 3 Million to Ease Utility and Telecom Costs for UAE SMEs

An AI-powered finance platform for businesses in the Middle East, Alaan is launching Alaan Sawa titled Better Together with a pledge of AED 3 million to help up to 1,000 UAE SMEs by covering utility and telecom bills. This initiative is set to provide direct financial relief as well as free product access and partner-led support for small businesses managing rising operating costs. 

Over the next three months, this initiative will provide eligible SMEs with AED 3,000 per,  relieving them of short-term financial pressures so they can concentrate on operations and growth. The system will also cover key recurring expenses like water and and electricity bills from DEWA, SEWA, ADDC and Empower, as well as telecom payments for du and Etisalat. 

According to Parthi Duraisamy, co‑founder and CEO of Alaan, noted that;

“We’ve seen businesses across the UAE continue to adapt, support their teams, and keep going through a challenging period,” highlighting the initiative’s focus on addressing real needs for SMEs.

Alaan Sawa helps SMEs handle spending and foreign transactions with greater success during the program duration by providing free access to Alaan's corporate card and global payment platform for six months in addition to direct bill support.

By covering essential bills, Alaan helps businesses redirect funds toward growth and sustainability and ensuring free access to Alaan’s spend management tools enables SMEs to better track and optimize expenses.

About Alaan 

Alaan is a UAE-based fintech startup founded in 2021 that provides digital banking and financial management solutions for SMEs and freelancers. The platform offers corporate cards, expense tracking, invoicing, and cross-border payments, aiming to simplify business finances, enhance cash flow, and support sustainable growth for small and medium enterprises.