From Mobile Money to AI Creation: Gebeya Partners M-PESA Ethiopia
A leading Pan-African tech leadership company, Gebeya Inc has announced its partnership with M-PESA Ethiopia, a platform which enables cashless transactions for individuals and businesses to launch the Dala AI Bundle. This is a subscription specially designed for Ethiopians to access advanced AI creation tools and pay for them directly through their M-PESA mobile wallets.
The Dala AI Bundle is the first of its kind in Ethiopia that permits users to buy AI tools using mobile money, doing away with the need for credit cards. As a country that has a low penetration rate, this collaboration uses the advantage of Ethiopia's significant mobile usage to make AI-powered tools available to millions of users.
Users will get to enjoy safe and easy transactions since payment methods will be integrated into M-PESA's mobile wallet system, access to AI tools for everyday mobile users and support Ethiopia's growth towards enhanced digital services by eliminating barriers like credit card dependency. Gebeya's Dala Studio tools will be made available through the bundle, providing features like AI-driven content creation, design, and productivity enhancements.
According to CEO of Gebeya Inc, Amadou Daffe, he stated that “We’re not just adding another product, we’re handing the keys of building and creation to every Ethiopian with a mobile phone,” highlighting the potential for the bundle to democratize access to AI tools across the country’s diverse communities.
M‑PESA Ethiopia’s CEO, Elsa Muzzolini, further explained that the move expands the platform’s role beyond ensuring secured traditional payments into a “gateway for inclusive digital services”, encouraging users to make use of modern digital tools through a familiar payment ecosystem.
By adopting the use of advanced technological tools and encouraging innovation among small firms and individual creators, this collaboration may later speed up Ethiopia's digital transformation strategy. The project aims to reach millions of customers, particularly those in underserved and rural areas, by integrating Gebeya's specific AI offerings with M-PESA's trustworthy mobile money infrastructure, thus helping in closing the digital divide.