Meriam Bessa Harnesses AI to Transform Influencer Marketing in Morocco and Beyond
An entrepreneur from Morocco, Meriam Bessa has decided to adopt the use of artificial intelligence in influencer marketing to enhance her startup Hypeo AI, a platform that is structured to connect brands, agencies and content creators while creating a simpler form of campaign management.
This platform aims at making use of artificial intelligence to evaluate data, create personalized scripts or marketing messages while creating the most effective influencers for campaigns. In addition to this, it will record campaign results in real time, allowing brands to more specifically accurately evaluate the success of their marketing campaigns.
Consumers will also enjoy making the use of the system to organize campaigns in a matter of minutes, significantly cutting down on operational interruptions for brands and agencies.
The Hypeo AI platform provides a marketplace where creators may manage multiple brand relationships and find partnership opportunities from a single dashboard. In the quickly expanding creator economy, this tool enables content creators to better plan campaigns and take advantage of fresh opportunities for revenue.
The startup had attracted investor interest. In 2025, Renew Capital supported Hypeo AI with an investment to support its expansion and further the technology. With this investment, the company plans to scale its platform across Africa and the Middle East where there is significant demand for influencer marketing tools. For Morocco, this represents a step toward becoming a hub for digital innovation in marketing technology.
About Hypeo AI
Bessa co-founded Hypeo AI in 2024 after experiencing firsthand the inefficiencies of manual influencer campaign management. Her previous agency, L’Atelier Digital, lost a major $600,000 contract due to a human error in managing influencer schedules. This setback inspired her to build a system that eliminates such risks by automating and structuring campaigns through AI.