Rewa Targets UAE Renters with Cashless Payments and Built-In Rewards

A Fintech startup Rewa in the United Arab Emirates (UAE)  has announced its launch of an anticipated mobile app across its region in order to transform how residents handle one of their largest monthly expenses which is rent. The Rewa app is designed for users to have secured digital rent payments while earning valuable rewards. 

The goal is targeted towards long-standing gap issues in the UAE’s rental markets where renters usually receive no benefits from their biggest recurring payments.The app is compatible for both iOS and Android, to pay their rent by bank transfer or credit card while earning Rewa Points for each timely transaction.

Previously in UAE, the rent was normally paid through checks and traditional processes, with this new development, points can be exchanged with over 150 international and local partners in the travel, shopping, grocery, eating, and lifestyle categories.

According to the Founder of Rewa, Ramzi Mneimneh, “Rent is often the largest recurring expense in people’s lives, yet tenants in Dubai have historically received nothing in return and still pay rent through cheques,” she added that “We’ve applied proven loyalty models from the airline and hotel industries to rent, creating a system that rewards tenants while improving cash flow and efficiency for landlords.”

In order to improve the standard of living in UAE, Rewa aims to move rent from just being an expense to an opportunity for savings and lifestyle modifications through integrating simple transactions with real rewards. Along with benefits for tenants, Rewa also announced the introduction of Rewa Alliance, a landlord on-boarding platform that takes only a few minutes to complete and has no initial expenses. 

The launch coincides with a growing demand for real estate technology solutions in the UAE, where high rental costs in cities like Dubai and Abu Dhabi make imaginative financial tools especially intriguing.