Twiva Secures Funding to Transform Africa’s Creator Economy into a Structured Digital Jobs Ecosystem
Kenyan startup Twiva is expanding its services as it secures fresh backing from the Jobtech Alliance to provide a better structured income-generating engine. This funding will help Twiva scale its platform by allowing creators to monetize their platforms more effectively while supporting brands with authentic digital commerce solutions.
Jobtech Alliance has run several cohorts recently in directing investments into relevant ventures, most recently in e-commerce ventures such as Nigeria’s Bumpa and Kenya’s Flowcart.
As the Jobtech Alliance noted, “building the infrastructure to generate consistent, repeat brand demand is the challenge that platforms need to tackle,” a challenge Twiva appears to be addressing head-on.
This aid reveals that even if audiences and content platforms are growing quickly throughout the continent, a couple of them face challenges with steady income, and obvious ways to monetize their work will be explained. In addition to that, expert tools to expand their businesses will be provided.
The aid shows that even if audiences and content platforms are growing quickly throughout the continent, many creators still lack steady income, obvious ways to monetize their work, and expert tools to expand their businesses. In order to reduce emphasis on single-time transactions, Twiva connects creators with brands and SMEs through performance-based campaigns and integrated financial solutions.
The goal of Twiva's platform is aimed at transforming creative engagement into profitable opportunities, particularly for women and other marginalized groups. By combining social commerce with fintech integration, Twiva addresses both monetization and financial inclusion.
About Twiva
Twiva was co-founded by Peter Kironji, Joy Mwangi, and Esther Kimani. The company was launched in Nairobi, Kenya, to help MSMEs and digital creators monetise their online influence and access new markets through social commerce and influencer‑powered sales. Founded in the 2020s, Twiva aims to turn Africa’s creator economy into a structured, income-generating ecosystem.