Valu Expands to Jordan With $7M, But Payments Ecosystem Outpaces Loan Growth

Precious Olowookere

Mar 13, 2026 • 1 min read

Valu, Egypt’s leading fintech platform, has expanded into Jordan with a $7 million investment, but its fastest growth is coming from digital payments rather than loans.

Valu has received an approval from the Central Bank of Jordan (CBJ) in early 2026 to operate under a specialized finance license. The company is set to invest $7million to build a full-scale operations in Jordan while building installment plans and financing solutions cutting across retail, healthcare, education, and electronics.

This $7million allocation to Jordan expansion would gain quick penetration into the marketplace, support local partnerships, technological advancement, merchant on-boarding, and customer acquisition programs. These services will run through the MENA region focusing on broader global fintech trends that emphasize consumer transaction services and payments infrastructure.

Payments technology is an intriguing growth lever for companies like Valu, because it frequently provides quicker adoption cycles, constant transaction-based revenue, and, in certain circumstances, lower credit risk as when compared to traditional loan structures.

Valu first established itself as a buy-now-pay-later (BNPL) supplier which helps digital payments to drive its quickest growth. Customers can pay with ease across retailers as a result of the company's network, and this market has grown stronger than loans.

Valu's leadership will probably keep putting payments innovation first while integrating credit products into a whole financial services ecosystem as the company grows in Jordan. The expansion might help establish Valu as a major regional fintech player in North Africa and the Middle East, boost financial inclusion, and provide Jordanian customers with access to advanced digital financial solutions.

About Valu

Valu was established in 2017 as a subsidiary of EFG Hermes Holding, emerging as one of the first Buy‑Now‑Pay‑Later (BNPL) fintech platforms in the Middle East and North Africa (MENA) region.

The company was founded under the leadership of Walid Hassouna, who serves as its Chief Executive Officer (CEO). Hassouna introduced his experience from banking career to the fintech space, guiding Valu’s evolution from a lending‑focused BNPL service into a broader fintech platform encompassing payments, wallets, savings and investment products.

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